Service Design & Product Management - Friend or Foes?

Presented at the Service Design Network Global Conference 2018 in Dublin, Ireland, on October 11, 2018.

As every discipline evolves their practice, and gets better at creating value, contemporary organizations are being caught between potentially conflicting approaches. Service design, modern product management, and lean startup-like new offering innovation processes all purport to be a path to drive customer-centered, business-driving results! Yet, there seems to be little to zero understanding of how these fit together, or if they are in direct conflict. This presentation will propose a model to drive clarity in how potentially conflicting approaches are actually complementary, specifically in the context of business favored topic of the day–Digital Business Transformation.

Slides available here: Service Design & Product Management–Friend or Foes?