In 2016, McDonald’s new CEO recognized the food giant was woefully behind in providing a modern convenience value proposition. I led the team and strategy to define a modern, digitally-enabled CX strategy which enabled new ordering and service models in over 20,000 restaurants around the globe.

I moved to London to gain international experience and stumbled into a redux of my Target omnichannel strategy work. Without planning it, the next largest brand using Amazon for eCommerce was M&S. Timing and a great fit led me to being the person who led M&S into a new CX strategy enabled by building their digital business from the ground up.

Up to 2009, no major company had ever successfully left Amazon as a white-label eCommerce provider. Borders Books went extinct. Toys-R-Us was doomed to bankruptcy. Others teetered. I led the project that justified to the Target board it was existential and critical to their CX to get off Amazon, and how to do it successfully.

In 2008, John Deere was struggling what to make of the Internet. With over 400 websites, dozens of ideas for new connected farming products, and too many teams with independent “digital” budgets, I led the strategy to help them get the most out of everything the Internet had to offer.

A graduate school project, WNDR extends Motorola’s mobile value propositions past RZR and PEBL to explore a future where augmented reality is possible. The project presciently identifies the core capabilities still required to get this right.

SAP funded a workshop specifically so I could continue to work with them. I collaborated with a group of amazing Institute of Design colleagues to produce a toolkit for SAP Product Managers to improve their approach to product strategy.

Conceived before Google Trends, or the many tools that now allow people to explore behavioral data visually, MindshareViz illustrated our current reality a decade-and-a-half ago.

I spent four months at Yahoo! doing a consulting project to evaluate the impact of design on their organization.

Rolling Stones Radio was a precursor to iTunes, Pandora and Spotify, decades in advance of our current streaming music reality.